Resume
Overview
Creative strategist with 10+ years’ experience in fashion retail, specialising in consumer insight, trend forecasting, product direction, and brand strategy.
I translate cultural and behavioural shifts into clear, commercially relevant direction — shaping product, narrative, and strategy across menswear, womenswear, and activewear.
My work bridges insight and execution, connecting macro trends to actionable outcomes that drive relevance and growth.
Core Expertise
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Consumer & Macro Insight
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Trend Forecasting
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Product & Range Direction
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Brand & Marketing Strategy
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Creative & Commercial Strategy
Education
Bachelor of Arts Fashion Design
Fedisa | 2014-2016
Diploma Fashion Styling & Photography
Style Design College Milan | 2013
Toolkit
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Adobe Suite
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Keynote
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Miro
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Canva
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Wix
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AI Tools
BDA London & Trendhub
London | 2017-2026
Over a nine year tenure, progressed from intern to senior strategist within a single agency environment, building deep category expertise and long-term client partnerships across global and regional markets.
Senior Creative Strategist
Jan 2025 - Apr 2026
Led creative and strategic direction across bespoke client accounts, translating cultural and consumer insight into forward-thinking, commercially relevant product and brand narratives.
Worked across menswear, womenswear, and active categories, operating at the intersection of trend forecasting, product development, and brand strategy.
Key Contributions
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Developed macro and consumer insight to inform seasonal and long-term strategy
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Led trend forecasting across product categories, including concept, colour, and direction
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Translated insight into product and range architecture aligned to commercial objectives
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Shaped brand and marketing direction grounded in consumer behaviour
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Collaborated with cross-functional teams to ensure strategic alignment from concept to execution
Partnership Highlight
Built and sustained a long-term partnership within the high-volume, multi-brand TFG (The Foschini Group), evolving from early-career engagement into a 9+ year collaboration spanning trend, product, and strategic advisory.
This experience has developed a strong understanding of mass-market commerciality and the ability to translate insight into scalable, revenue-driven outcomes.
Bespoke Product & Trend Project Manager May 2022 -Jan 2025
Junior Bespoke Trend & Product Creative Jul 2019 -Jul 2022
Assistant Creative Consultant Jun 2017 -Jul 2019
Intern Apr 2017 -May 2017
TFG (The Foschini Group)
Intern | Cape Town | Oct 2015
Initial engagement that evolved into a long-term client relationship, contributing to ongoing work across trend, product, and strategy over 9+ years.
